Associate Brand Manager Creative Marketing
Company: Verizon
Location: New York
Posted on: October 20, 2024
Job Description:
When you join VerizonYou want more out of a career. A place to
share your ideas freely - even if they're daring or different.
Where the true you can learn, grow, and thrive. At Verizon, we
power and empower how people live, work and play by connecting them
to what brings them joy. We do what we love - driving innovation,
creativity, and impact in the world. Our V Team is a community of
people who anticipate, lead, and believe that listening is where
learning begins. In crisis and in celebration, we come together -
lifting our communities and building trust in how we show up,
everywhere & always. Want in? Join the V Team Life.At our core, we
are dedicated to enriching lives by bridging the gap between
individuals and premium wireless experiences that not only meet but
exceed expectations in value and quality. We believe that everyone
deserves access to seamless, reliable, and affordable wireless
solutions that enhance their day-to-day lives, connecting them to
what matters most. By joining our team, you'll play a pivotal role
in this mission, working towards delivering innovative,
customer-focused solutions that open up a world of possibilities.
We're not just in the business of technology; we're in the business
of connecting people, empowering them to explore, share, and engage
with the world around them in ways they never thought possible.
Building on our commitment to connect people with quality
experiences that offer the best value in wireless, let's delve
deeper into how we strategically position our diverse portfolio to
cater to a broad spectrum of needs and preferences. Our portfolio,
comprising 11 distinct brands, is meticulously organized into five
families, each designed to address specific market segments and
distribution channels to maximize reach and impact.
- Total Wireless & Verizon Prepaid: At the forefront, we have
Total Wireless and Verizon Prepaid, our flagship brands available
at Verizon-owned stores. Verizon Prepaid continues to maintain a
robust and loyal consumer base, while Total Wireless is on a rapid
ascent, capturing the hearts of more customers with its compelling
offerings.
- Straight Talk, TracFone, and Walmart Family Mobile: Straight
Talk, Tracfone, and Walmart Family Mobile stand as giants in our
brand portfolio, boasting significant presence in Walmart. Their
extensive reach and solidified position in the market underscore
our commitment to accessible, high-quality wireless solutions
across diverse retail environments.
- Visible: Visible, as a standalone brand family, caters to the
digitally-savvy, single-line customers who prefer streamlined,
online-first interactions. This brand is a testament to our
adaptability, embracing the digital evolution of customer
engagement.
- Simple Mobile: Carving out a niche of its own, Simple Mobile
shines as the premier choice among authorized resellers. Its
consistent recognition as the most carried brand in Wave7
Research's prepaid dealer survey for 36 consecutive quarters speaks
volumes about its popularity and reliability.
- SafeLink: SafeLink remains dedicated to serving customers
through government subsidies. With a strategic pivot towards
Lifeline in the absence of ACP, SafeLink continues to fulfill its
mission of providing essential communication services to those in
need. Join the team that connects people with quality experiences
that give them the best value in wireless.As our Associate Brand
Manager Creative Marketing, you will be a key member of the Total
Wireless creative strategy team and work on national, local, and
digital campaigns for Total Wireless and other brands.What you'll
be doing:
- Coordinating with the Integrated Marketing, Marketing Planning,
Digital, Media, Consumer Insights, Legal and external agency teams
to develop creative campaigns, strategies, testing scenarios, and
provide creative recommendations to Creative Leadership at Verizon
Value.
- Partnering with cross-functional teams to understand the best
insights and human truth to develop great creative work.
- Participating with and supporting the Total Wireless creative
team in leading the development of annual advertising/content,
plans, and marketing objectives, including gaining alignment up to
the VP level on all strategies and recommended initiatives.
- Developing briefs for creative work in partnership with
marketing strategy, the commercial and insights team, and lead
briefing of creative agency partners.
- Working with our creative agency to deliver creative content
and assets for the brands, and optimize advertising campaigns to
market that reflect deep understanding of brand positioning &
strategy.
- Being aware of brand proposition, messaging, and product proof
points relevant to our audience targets and recommend what
messaging should appear within various creative elements.
- Staying up to date with in-market competitive campaigns,
messaging, and creative to inform creative development and
decision-making.
- Having an understanding of the creative & campaign development
process including strategy, development, execution, and
measurement.
- Working closely with the media team and agency to develop
strategic testing for creative and track messaging placements and
relevant data to help drive future creative decisions.
- Supporting Creative Leadership and partnering with the digital
team to develop communication programs (social, base and digital
advertising) that are consistent with the brand voice.
- Overseeing and optimizing the marketing production budget and
timing in collaboration with creative leadership.
- Providing support for the day-to-day execution of multichannel
communications to existing and prospective Wireless customers,
which include e-mail, SMS, Push, direct mail and digital
tactics.What we're looking for:You'll need to have:
- Four or more years of relevant experience required,
demonstrated through work experience and/or military
experience.
- Bilingual proficiency in English and Spanish.Even better if you
have one or more of the following:
- Bachelor's degree in Marketing and MBA, or other advanced
degree.
- Are a highly collaborative team leader with a proven track
record in effectively leading, managing, mentoring, motivating, and
inspiring others.
- Previous agency and campaign development experience, ideally
with value focused retail brands, CPG and/or telecom would be
best.
- Are self-motivated, have a growth mindset, and are
driven-yet-diplomatic.
- Have a positive attitude, resilience, and adaptability to
changes, processes, and structure.
- An understanding of the role of National advertising vs. Local
vs. Field vs. Digital, and are always thinking of how to reach our
multicultural audience first.
- Desire to drive business results, win awards, and impress other
creatives with your work.
- Are forward-thinking, with a balance of analytical and creative
thinking.
- Outstanding written and verbal communication skills.
- Proficiency with MS Office and Google Suite.
- Are a self-starter with great organizational skills, and the
ability to multitask, working in a fast-paced environment.
- Exceptional sense of urgency, positive mindset with a strong
aptitude for learning and problem-solving.
- Proficiency with writing and executing on marketing and
creative briefs.
- Experience with A/B testing platforms and focus group
research.Where you'll be workingIn this hybrid role, you'll have a
defined work location that includes work from home and a minimum
eight assigned office days per month that will be set by your
manager.Scheduled Weekly Hours40Equal Employment Opportunity We're
proud to be an equal opportunity employer - and celebrate our
employees' differences, including race, color, religion, sex,
sexual orientation, gender identity, national origin, age,
disability, and Veteran status. At Verizon, we know that diversity
makes us stronger. We are committed to a collaborative, inclusive
environment that encourages authenticity and fosters a sense of
belonging. We strive for everyone to feel valued, connected, and
empowered to reach their potential and contribute their best. Check
out page to learn more.Our benefits are designed to help you move
forward in your career, and in areas of your life outside of
Verizon. From health and wellness benefits, short term incentives,
401(k) Savings Plan, stock incentive programs, paid time off,
parental leave, adoption assistance and tuition assistance, plus
other incentives, we've got you covered with our award-winning
total rewards package. For part-timers, your coverage will vary as
you may be eligible for some of these benefits depending on your
individual circumstances.If you are hired into a California,
Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode
Island, Washington or Washington, D.C. work location, the
compensation range for this position is between $82,000.00 and
$166,000.00 annually based on a full-time schedule. The salary will
vary depending on your location and confirmed job-related skills
and experience. This is an incentive based position with the
potential to earn more. For part time roles, your compensation will
be adjusted to reflect your hours.
Keywords: Verizon, West Haven , Associate Brand Manager Creative Marketing, Executive , New York, Connecticut
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